Tiffany & Co., a jewelry firm that rarely needs an introduction, is synonymous with quality and excellence in American silver and jewelry since its founding in 1837. The duo of John B. Young and Charles Lewis Tiffany began as "Tiffany & Young" in New York City, the fancy goods emporium soon began using a distinctive shade of blue for all its boxes—the same color that symbolizes the iconic brand today. Soon Tiffany's tireless search for one-of-a-kind objects charmed and fascinated the wealthy social elite of New York. After Young retired in 1853, the firm was renamed Tiffany & Co., and, in the coming years, the firm would establish branches in Paris and London. The press dubbed Charles Lewis Tiffany “the King of Diamonds,” while Tiffany & Co. designs graced women from the finest families: the Astors, the Vanderbilts, the Morgans, and more. Throughout the 20th century, Tiffany & Co. continued to prosper and create dazzling, artistic pieces. The historically important pieces created by Tiffany & Co. are highly sought after, and can be found on display in many museums, including the Metropolitan Museum of Art in New York.